Analytics reporting — AU (v4)
Actionable reporting across Facebook, Instagram, TikTok and YouTube for Australian brands. Standardised KPIs, automated dashboards and fortnightly insights to fuel growth.
- Coverage: Social media reach, engagement, conversions, ad spend ROI.
- Delivery: Live dashboards + downloadable PDF reports.
- Region: Australia-wide with NSW local insights.
Core metrics and KPIs
We track outcomes mapped to business objectives — awareness, consideration and conversions.
| Metric | Definition | Target (example) |
|---|---|---|
| Impressions | Total times content shown | +15% MoM |
| Engagement rate | (Likes+Comments+Shares) / Reach | >3.5% |
| CTR (ads) | Clicks / Impressions | 1.2%+ |
| CPA | Cost per acquisition | AUD 25–80 |
Data sources: native platform APIs, Google Analytics, Ads Manager, and first-party CRM integrations.
Reporting cadence
Flexible cadence to suit executive and operational stakeholders.
Top-line trends, spend pacing, and immediate optimisations for active campaigns.
Deeper analysis, top-performing creative, and short-term strategy adjustments.
Comprehensive performance review, audience insights and roadmap for next month.
Deliverables
- Live dashboard (Power BI / Looker Studio)
- Fortnightly PDF with commentary
- Quarterly strategy workshop
Dashboards & tools
Automated connectors, custom metrics and alerting to highlight anomalies and opportunities.
- Looker Studio / Data Studio templates
- Power BI dashboards with scheduled refresh
- Custom KPI engine and cost attribution
Selected cases
Examples of measurable impact delivered through data-led reporting.
- Retail: 34% uplift in ROAS after creative pivot
- Education: 22% increase in qualified leads
- Local hospitality: 18% more bookings via Instagram ads
FAQ
Yes — we request read-only access or API tokens to pull data securely.
Standard setup is 7–14 business days depending on integrations and data complexity.
Yes — we operate under Australian privacy principles and follow platform policies.
Need a custom report?
Use our contact page to request a tailored analytics package for your KPIs and tech stack.
Contact analytics team