Content Calendar — Melbourne K3
Ready-to-use weekly content calendar and tactical playbook tailored for Melbourne audiences — optimised for Facebook, Instagram, TikTok and YouTube.
- Focus: Local events, neighbourhood culture, small business stories
- Goal: Awareness → Engagement → Leads
- Format: Short video, carousel posts, stories & community replies
Melbourne K3 — Strategic overview
K3 audiences respond strongly to authenticity, local relevance and concise storytelling. This calendar balances evergreen content, local moments and paid boosts to reach engaged communities across suburbs and niche interests.
- Weekly focus: one campaign theme + daily micro-moments
- Creative mix: 40% short video, 30% stills/carousels, 20% UGC, 10% long-form
- Measurement: engagement rate, CPC on ads, conversion events
Weekly calendar template
| Day | Primary Post | Format | CTA |
|---|---|---|---|
| Mon | Local story / behind the scenes | Reel / Short | Engage (comments) |
| Tue | How-to or tip relevant to service | Carousel / Static | Save / Share |
| Wed | User story / testimonial | Video | Website visit |
| Thu | Event tie-in / local moment | Story / Reel | Sign-up |
| Fri | Top 5 list / roundup | Static / Reel | DM for details |
| Sat | Light, humorous content | Short video | Engage |
| Sun | Weekly recap & community shoutouts | Carousel / Post | Subscribe |
Tip: schedule primary posts at high-visibility windows (lunchtime 12–2pm, evening 6–9pm local time) and use Stories for in-day engagement.
Quick assets checklist
- Vertical video (9:16) master
- Square crop for feed (1:1)
- Thumbnail + caption variations
- Hashtag bank (local + niche)
Platform playbook (accordion)
Content ideas gallery
Local cafe spotlight
Short interview + signature dish B-roll.
Neighbourhood guide
Top 5 spots in 45 seconds.
Quick tutorial
Actionable tip that saves time.
Case studies — Melbourne wins
Neighbourhood bakery — +180% engagement
Local reel series and micro-ads drove footfall and online orders over 8 weeks.
Local gym — Lead gen lift
Targeted Instagram campaigns and short-form tutorials increased trial sign-ups by 42%.
Lead strategist — Zoe Harper
Zoe specialises in local social campaigns and short-form storytelling. She leads creative planning and ensures calendars stay responsive to real-time trends across Melbourne communities.
Need a Melbourne-specific content calendar?
We customise schedules, captions and creative briefs for your brand and target suburbs.