Creative ads testing — Victoria (M2)

Fast, evidence-driven creative experiments for Facebook, Instagram, TikTok and YouTube. We run controlled A/B and multivariate tests tailored for VIC audiences (M2 / Melbourne corridors).

  • Focus: Creative concepts, sequencing, thumbnails, captions, CTA variants.
  • Platforms: Meta (Facebook & Instagram), TikTok, YouTube.
  • Location: Victoria — M2 corridor targeting, VIC local audience groups.
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Testing methodology

We combine statistical rigor with creative hypotheses. Each test includes hypothesis, KPI, segmentation, sample size planning and an action plan for winners.

  • Hypothesis-driven creative variations
  • Audience splits and geo controls for M2
  • Holdouts and statistical confidence reporting

What we test

Creatives are optimised for 16:9, 4:5 and 9:16 placements.

Case study — local retail, Melbourne M2

30-day creative experiments increased ROI by 42% through thumbnail testing and copy variants targeted at M2 suburbs.

Testing notes: rotated 3 hero images, 2 captions, and 2 CTAs. Winner scaled to wider VIC audience.

Results snapshot

CTR uplift+28%
Cost per result-18%
Conversion rate+15%

Test matrix

ElementVariantsPrimary KPISample size (est.)
Thumbnail3 hero imagesView-to-click rate20k impressions
CaptionShort/Long/Benefit-ledCTR15k impressions
CTAShop Now / Learn / BookConversion rate10k impressions
FormatVertical / Square / HorizontalEngagement25k impressions
All estimates depend on audience size and budget. We tailor tests for local VIC segments when required.

Methodology — Accordion

We prioritise tests by expected learning value and commercial impact. Each test has a measurable KPI and success criteria before launch.

We manage assets, creative sequencing and placement optimisation across channels. Variants are rotated to eliminate recency bias.

We report findings with confidence intervals, audience breakdowns and clear recommendations for scaling winners or iterating losers.
Creative lead
Alex Morgan
Creative Lead — Melbourne

Local expertise

Our Melbourne-based creative team understands VIC behaviours, trending formats, and local vernacular. We pair that with platform best-practices for rapid learnings.

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Creative gallery & sample assets

Thumbnail variant A
Vertical creative — 9:16
Square social post
Want the source files or a tailored sample test? Reach out via the brief button.

Ready to run creative tests in VIC (M2)?

We prepare a focused test plan within 3 business days. Budget-aware designs and rapid iteration.

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Our North Sydney office (client meetings by appointment)

Local targeting notes
  • Use postcode clusters for M2 corridor precision
  • Cross-check with local behavioural signals for seasonality
  • Consider hybrid lookalikes seeded from VIC customers