Paid Social Audit — Perth
Comprehensive audit of your Facebook, Instagram, TikTok and YouTube paid channels tailored for Perth & Western Australia brands. Identify wasted spend, creative gaps and scaling opportunities.
- Duration: 3–7 business days
- Deliverable: Actionable audit report + prioritized roadmap
- Includes: account health, creative & audience diagnostics, measurement checks
Why a paid social audit?
Many Australian advertisers overspend on underperforming audiences or run creatives that don't resonate locally. Our audit reveals root causes and a clear plan to improve ROAS and reduce waste.
- Ad account structure & naming conventions
- Audience overlap & funnel mapping
- Creative & messaging effectiveness
What we check
- Billing & pixel setup
- Conversion events & attribution
- Campaign objectives vs KPIs
- Creative performance across placements
Methodology
Our three-stage approach combines data analysis, creative review and stakeholder interviews.
Stage 1 — Account Health
Structure, billing, audiences, pixel & events.
Stage 2 — Performance Diagnostics
Creative tests, placements, frequency and bid strategies.
Stage 3 — Roadmap
Prioritized fixes, A/B test plan and 90-day scaling playbook.
Tools & data we use
- Meta Ads Manager, Ads Reporting & Diagnostics
- TikTok Ads Manager performance export
- Google Analytics / GA4 and server-side measurement checks
- Creative heatmaps and viewability breakdowns
Audit checklist
| Area | Checks | Impact |
|---|---|---|
| Account setup | Billing, roles, naming, currency | High |
| Pixel & events | Dupes, dedup, event accuracy | High |
| Audience strategy | Overlap, exclusions, LTV segs | Medium |
| Creative & assets | CTAs, aspect ratios, thumbnails | High |
| Measurement | Attribution, GA4, conversions | High |
Case studies — Australia
Reduced CPL by 34% after structural fixes and tailored creatives for Perth audiences.
Improved attribution and scaled profitable prospecting across Meta & TikTok.
Creative refresh and placement optimisation increased CTR by 42%.
Lead auditor — Emma Carter
Emma has 7+ years running paid social for Australian brands. She focuses on actionable fixes and scalable testing frameworks.
FAQ
Ready to uncover wasted spend?
Book a short intake call and we’ll outline the audit scope for your Perth campaigns.